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Today more than ever, a strategically managed corporate culture can provide companies and shareholders with a meaningful competitive advantage. In this groundbreaking work, Marty provides a formulaic approach all executives can use to achieve superior results across their organizations.
As President and CEO of Desjardins Group, I realize every day how the people and the richness of a lively culture are the most precious assets for an organization. And I cannot agree more with Marty Parker in stating that within any leading company, there is an intimate connection between reaching high performance and developing and nurturing a distinctive organizational culture. For us, it is a distinctive cooperative culture. There is a great benefit for leaders to reflect on Culture Connection.
The business world is only now beginning to open its eyes to the fact that a powerful corporate culture can generate hard-currency results. But Marty Parker has known this for years. Since 2003, his executive search firm has focused its recruiting strategy on the best corporate cultures.