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Marty Parker welcomes audience to the Canada's 10 Most Admired Corporate Cultures Central Canada Regional Awards Reception, October 2010

PRESENTATION TOPICS

Best Practices in Recruiting for Fit

 

Culture is about collective behaviour—that is, it’s about how people in an organization behave, day-in and day-out. Furthermore, organizations that hire for certain behaviours (as in, for “fit”), rather than relying solely on a candidate’s exact skill set, have more successful placements over the long term.

 

So how do the best organizations in North America recruit for fit?

 

In this presentation, Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage, reveals key tips and tactics for arming your organization with candidates who are the right cultural fit.

 

Parker draws on his years of experience working with high-performance organizations, as well as the research and interview material from his firm’s Canada’s 10 Most Admired Corporate Cultures program, now in its eight year, to deliver a hands-on session focusing on the seven best practices in recruiting for fit:

 

• Finding your organization’s key success behaviours

• Practicing continuous/active recruitment

• Screening and interviewing for fit

• Getting beyond the interview

• Seeking the opinions of others

• Conducting directed referencing

• The importance of integration

 

High-performance cultures start with high-performers – individuals whose behaviours match those of other stars within your organization. This session is an ideal starting point not just for HR leaders looking to better their recruitment practices, but also for executive teams seeking to improve organizational performance overall by focusing on their greatest asset – culture.

 

 

 

Hot Jobs of the Future and Finding the Right Cultural Fit

 

What and where are the hot jobs of the future? What does it take to succeed in future job markets? How do you determine what organizations are the right fit for you? Why is cultural fit important for employers today?
These are just some of the questions taking centre stage in this compelling presentation by Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage.

 

Parker reveals how candidates can succeed, despite another looming economic downturn, by focusing on growth industries by sector, on the trends that are influencing careers of the future, and on what matters to employers.

 

More importantly, Parker focuses on why corporate culture should matter in your job search by introducing the concept of “Know Thyself”: as in, understand where and how you best fit, and what type of culture allows you to perform best.

 

The Few and the Mighty: Essential but Powerful Tools that will Align Culture in Your Organization

 

Culture is the only sustainable competitive advantage an organization has; it is the only pure thing that differentiates your company, thereby driving your performance. Your competitors can adopt your strategy. They can copy your innovations if they want. They can even attempt to steal your clients or customers. But they can’t duplicate your culture.

 

In this hands-on session, Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage, shows how culture will only succeed if it is properly aligned throughout your organization.

 

Parker reveals “The Few and The Mighty”, the key alignment tools required to drive a high-performance culture.

 

Included in the tool kit are:

 

• Performance management

• Leadership

• Compensation

• Recognition

• Celebration

• Training and development

• Organizational history

• Corporate social responsibility

• Organizational structure

 

If an organization aligns its systems the systems will align with the culture and high performance will result. Why? Because everything you’re then doing as an organization, whether it’s conscious or unconscious, will fit in with who you are..

 

It Starts at the Top: How Leadership Impacts Corporate Culture

 

What is the impact of leadership on corporate culture?

 

How do leaders build on an organization’s existing culture to drive better results and create an even better place to work?

 

How can all leaders within an organization – and not just the executive team – make a difference by owning the culture, living the culture and finding and keeping people who live it every day?

 

In this hands-on session, Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage, shows how leadership drives behaviour, and how it also translates, reinforces and strengthens culture – an organization’s greatest asset.

 

Parker draws on his years of experience working with high-performance organizations, case studies and interviews with leading North American executives featured in Culture Connection, as well as the research and interview material from his firm’s Canada’s 10 Most Admired Corporate Cultures program, now in its eight year, to deliver a hands-on session focusing on:

 

• How leaders have the power to change corporate culture – in fact, 88% of those surveyed in the Canadian Corporate Culture study believe this to be the case • How leadership is a key tool to align and reinforce culture within an organization, and to drive performance • How all leaders within an organization – and not just the CEO – can and should be motivated to take ownership over an organization’s culture

 

With the right leader, the right tone from the top, and having someone in charge who walks and talks the culture, organizations are far better positioned to establish or maintain a winning culture.

 

Culture Clash: Why Culture is a Critical Component of International Expansion

 

For organizations considering international expansion, transporting culture is critically important – but only if it’s done correctly.

 

In this hands-on session, Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage, shows how mergers and acquisitions can be culture killers.

 

That is, without a thoughtful assessment of the acquired culture, without a long, hard look at culture differences between the acquiring and the acquired company, and without any serious consideration of what your organization is adopting and/or what it is willing and not willing to tolerate on the culture front, M&As can have a serious impact on your organization’s culture.

 

In this presentation, Parker reveals the impact of culture on international expansion. Through a “lessons learned” approach he examines how different organizations have taken their culture abroad and what words of wisdom they have to pass along.

 

Transporting your organization’s culture around the world is an exciting prospect. But deciding how best to do it often has to be learned through experience—and sometimes by trial and error. The organizations hat have done it well have steadfastly relied on the guiding principles of their own domestic corporate cultures as a starting point, understanding full well that without an appreciation of the local cultures and markets that they’re doing business in, they simply won’t succeed.

 

Taking it to the Streets: Corporate Culture as Your Brand

 

How does your brand shape your culture, and how does your culture bring your brand to life?

 

In this presentation, Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage, delivers a blunt message: to become a high-performance organization, your brand and culture should be one and the same.

 

In this presentation, Parker demonstrates the following:

 

• How your organization can stand out from the crowd in a hypercompetitive marketplace by making your brand your culture and your culture your brand

• How leading North American organizations, like TELUS, RBC and WestJet, have turned culture into their brand, and how stellar results have followed

• The steps your organization needs to take to make its brand its culture and its culture its brand, including the importance of recruiting for fit and the art of properly communicating brand and culture

• How employees—and not just external groups and markets—need to be a part of the stakeholder group for your brand

 

Either you control your culture or your culture will control you: aligning your employees with your culture will drive great engagement and exceptional results.

 

Culture and Performance: Proof Positive that Culture is More Than Connected to Performance, It Drives Performance

 

As management consultant Peter Drucker once famously said, culture eats strategy for breakfast.

 

That means: forget everything else. If you get culture right, it will drive the right behaviour, and the behaviour will drive results. Get culture wrong, and forget your strategy—disaster will strike.

 

In this presentation, Marty Parker, the founder, chairman and CEO of executive search and cultural assessment firm Waterstone Human Capital, and the author of Culture Connection: How Developing a Winning Corporate Culture will Give Your Organization a Competitive Advantage, shows how culture is the single greatest competitive advantage an organization can have.

 

In fact, organizations with great corporate cultures outperform their peers.

 

Through an analysis of winning organizations from Waterstone’s Canada’s 10 Most Admired Corporate Cultures program and the Canadian Corporate Culture Study, and by drawing on his extensive experience working with high-performance organizations, Parker gives concrete proof of how culture impacts performance and drives results.

 

In this hands-on session, Parker reveals that when culture is given the focus and attention that it requires, and when it’s aligned and reinforced, it is the only unique thing that an organization can truly have.

 

As a participant you will walk away from this presentation with a better understanding of the importance of culture, making you one step ahead of your competition in your drive to be a high-performance organization.